Doing video for the sake of video is a waste of money (although it’s great for the video production industry!) What measurable business objective are you trying to achieve? How is this video specifically going to achieve that objective? And of greatest importance, do the people creating your video have the experience or guidance to create a video that will help move your business forward? Lighting, sound, framing and editing are all-important but they don’t matter in the least if what you are creating has no value to your intended audience. Like companies that spend $10,000 on website development and little or no money on content for the site, many companies waste a lot of money on beautifully shot but otherwise meaningless video.
Costs: Expect to spend between $60/hour and $150/hour for an experienced marketer (does it make sense to have an entertainment script writer or video production assistant develop your marketing script?) to develop a concept, script and storyboard that serve as the blueprint for you video.